Get ready for gameday with our new Nike Football Jerseys-- Shop Now!
New Conference look- SEC Merchandise. Buy Now!
New Conference look- SEC Merchandise. Buy Now!
New Designer jewelry from Allison Claire--One of a kind, modern, chic, elegant, simple-- click to purchase now!
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Get your exclusive 2024 Nike Pegasus 41- Alabama Edition- Shop now! New Nike Merchandise is here! Click here to see what's available.

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University of Alabama Supply Store- Supe Store- Lululemon Collection - Shop Lululemon athletic wear featuring Alabama Crimson Tide logo. Available for men and women, including hoodies, jackets, and activewear. Enhance your gameday style with official UA Lululemon apparel.
University of Alabama Supply Store- Supe Store- Nike Collection - Shop official Alabama Crimson Tide Nike gear including jerseys, hoodies, hats, and activewear. Featuring Alabama Football jerseys and apparel for gameday and everyday wear. Show your UA pride with Nike branded clothing.
University of Alabama Supply Store- Supe Store- - Explore a variety of Crimson Tide sweatshirts including Alabama logo crewnecks, 'Bama Mom' hoodies, and BAMA branded pullover sweatshirts. Perfect for staying warm while showing your UA pride.
Shop Men's Alabama Apparel at the University of Alabama Supply Store - Supe Store. Discover a range of Crimson Tide men's clothing including Alabama Football t-shirts, polos, and sweatshirts. Perfect for fans looking to support UA in style.
Shop Women's Alabama Apparel at the University of Alabama Supply Store - Supe Store. Browse Crimson Tide women's clothing including Alabama hoodies, zip-up jackets, and 'Bama Mom' t-shirts. Perfect for showing your UA pride with stylish and comfortable women's apparel.
Shop Alabama Polos at the University of Alabama Supply Store - Supe Store. Explore a selection of Crimson Tide polos including classic, striped, and performance styles. Perfect for gameday, work, or casual wear to show your UA pride.
Shop Alabama Caps and Hats at the University of Alabama Supply Store - Supe Store. Find a variety of Crimson Tide headwear including Nike caps, camo hats, and Alabama bucket hats. Perfect for fans looking to top off their gameday outfit with UA pride.
Shop Kids' Alabama Apparel at the University of Alabama Supply Store - Supe Store. Explore Crimson Tide clothing for children, including Alabama onesies, cheerleader outfits, hoodies, and football jerseys. Perfect for young fans to show their UA spirit.
Shop Gift Cards at the University of Alabama Supply Store - Supe Store. Purchase Alabama Crimson Tide gift cards, perfect for any occasion. Give the gift of choice with Supe Store gift cards for fans and students to shop UA apparel and merchandise.
Shop Graduation Essentials at the University of Alabama Supply Store - Supe Store. Find everything you need for Alabama Crimson Tide graduation, including caps, gowns, diploma frames, and graduation gifts. Celebrate your achievement with official UA graduation merchandise.
Shop Textbooks at the University of Alabama Supply Store - Supe Store. Find new, used, and rental textbooks for Alabama courses. Ensure you're prepared for class with the right books at competitive prices.
Shop Tide Tech at the University of Alabama Supply Store - Supe Store. Explore computers, Apple products, Dell laptops, and tech accessories. Get the latest technology for students and staff at competitive prices, with support for all your tech needs.
Every purchase powers scholarships and supports UA stuudents!